Over the last couple of weeks we have gone over some of the basic principles and staples in beginning your job search. We have talked about identifying your personal strengths and weaknesses, targeting positions that will best utilize your undoubtedly countless skills, and even how to search for that perfect job. Now you have pinpointed exactly what you are looking for, and why you would be the best fit for the position; and on the flip side, why your employer might be the best fit for you. So how do you go about getting the interview?
Here is where today's double-entendre comes into play: the Killer Cover letter. Your cover letter is meant to be
a shining beacon that will supplement your resume (not completely restate it) and sell your resume, as well as you, to the hiring manager. It is meant to be simple, short and sweet - 150 words or less even. However, for something meant merely as an introduction, it can also be the reason your resume is never even processed, effectively killing your chances with that particular employer.
So what makes a good cover letter go awry? Before we look at some examples of how your cover letter should look, let's examine some cover letters gone wrong, to give you a few chuckles and an idea what not to do on your next cover letter.
The biggest mistake most people make with their cover letters is failing to proof-read and spell check it before attaching it to their many years of work experience. It could be one of the most important parts of writing your cover letter, however, as some of the job seekers behind these gems undoubtedly discovered:
"I am nown for my close attention to detail." *
"I am forwarding my reume to you for your review. Please look this over and hire me for any type of work you have available." *
Another mistake is humor-gone-wrong. You might be the
Jerry Seinfeld of the Water Cooler World, but often that kind of humor is
lost in translation on paper.
"My ultimate goal is to become a doctor, but since I was not able to get into medical school I would like to work for your company." *
"I have an excellent track record, although I am not a horse." *
Yikes! Sarcasm is not always appreciated or recognized by even the keenest-minded hiring manager, so just avoid it altogether. Other reasons why a cover letter can go bad: overall appearance is sloppy, no contact information, letter is not addressed to hiring manager, no reference to the position sought, the applicant is obviously bragging, and there is no indication of any follow-up action to be carried out by the applicant. Your cover letter should be clear, concise, friendly and engaging. Some things to always include in your cover letter: where you learned the skills needed for the position, why you are the right candidate for the job, how you can be contacted, critical buzzwords that are industry-specific, and of course, your enthusiasm about joining their team.
Here is an example cover letter, primed and perfected for optimum job getting:
Mr. Samuel Smith
12345 Any Street Drive
Roseville, CA 98765
(916) 623-1234
October 19, 2007
Mr. John Lewis
The Factory Store
2819 4th Avenue
Roseville, CA 98765
Re: Assistant Store Manager, Position #1672
Dear Mr. Lewis:
Enclosed is my resume for the Assistant Store Manager position advertised in the October 8-12 Employment Guide. Having over five years experience in retail management and being a frequent shopper at The Factory Store, I feel that I would be a great addition to your Roseville retail outlet.
In my three years at the Quick Shop Center, I was promoted from Head Cashier to Store Supervisor and recognized for my ability to direct employees, hold them accountable, and get bottom-line results. Additionally, I was responsible for increasing sales in the store's gift shop by 20% through improving and increasing inventory.
As I paid my way through community college by working in retail, I know the value of hard work and am ready to bring that work ethic to The Factory Store. I would appreciate an opportunity to interview for the position. I will contact your office next Wednesday.
Sincerely,
Samuel Smith
(916) 623-1234
E-mail: ssmith@aol.com
Enclosure: Resume
Samuel began his cover letter with a powerful opening paragraph that clearly expressed his intent and summarized why he would be "a great addition to" The Factory Store's staff. Once that fact was established, he went on to sell himself by highlighting (not listing) his greatest achievements while employed at his previous job. He then summarized the entire pitch with a great closing statement that highlighted his personal work ethic and excitement about the position. Samuel's cover letter was simple, yet effective.
Of course, it is important to tailor your cover letter specifically to the position being applied for. If your letter comes off as too generic, it will be obvious that you didn't take any time to really consider why you and the position would be a perfect fit.
Now that you have got the tips and an example, we want to see what you are made of. We want you to prepare a cover letter for your ideal job. That could be anything from
professional skydiver to Jamba Juice maker extraordinaire! Send your cover letters to
egblogger@employmentguide.com and the five most creative and most compelling cover letters will win an exclusive Employment Guide t-shirt! Remember! Be clear, concise, persuasive, and please do not use any horse puns!
Stay tuned for Part 4 of our Preparing for the Job Search Series next week, Resume Writing.
* examples courtesty of http://www.perfectcoverletters.com