How Social Media Can Help Your Job Search
Despite the unemployment rate’s gradual decline, it is still challenging to find a job these days. With that said, job seekers have been discovering more ways to find employment. Some have resorted to social media sites in order to get their resume viewed by employers. If used correctly, social media can be an effective job search tool. Here is a guide for people who currently have accounts on social media pages, like Twitter, Facebook and LinkedIn. These sites can be used to your advantage while you are searching for your next employment opportunity.
Networking is the primary benefit of looking for jobs through social media. Sites like LinkedIn.com allow you to connect with friends and former coworkers and see who they are connected with. People in your network can give you recommendations that can be seen by recruiters when they view your profile. Twitter can also be a great networking tool. This site gives you the opportunity to network with like-minded people who you may not have met otherwise. Twitter is full of employers that post open positions within their companies, so networking on this site can definitely generate some great leads for you.
Research is another advantage of incorporating social media into your job search strategy. For example, if you have an interview, you can look up the hiring manager on LinkedIn to learn about their background and interests. This way, you will be able to relate to them better when it is time for the interview. You can also research the company itself on LinkedIn because many employers have company profiles. Having knowledge about the company and common interests between you and the manager conducting the interview, can increase your chances of landing a job.
Social media sites can also serve as great places to create online portfolios. For instance, if you have a blog, where you talk about your profession, interests, job hunt, etc., then you can link these blogs to one or all of your social media pages. The more sites that you post your blog to, the better the chance that a recruiter in your field will see your work. If you are using WordPress as your blog site there is a widget on LinkedIn that will stream your blogs to LinkedIn after you post them on WordPress. You can also copy and paste the URL to the blog to Facebook and Twitter to show people on your friends list.
Social media is a great way to network, research recruiters and market your skills without leaving your house. Utilizing these sites correctly can put you in front of people who will see your experience and talents as a potential asset to their company. It would be to your benefit to learn how to use social media.